For two decades I have worked as a management consultant. Mostly dealing with companies in trouble. I am the founder of and senior partner in Red Associates, a consultancy with offices in Copenhagen, New York City, London and Paris.

I write, speak, and teach on the practical application of the Human Sciences. Latest at The New School for Social Research. My work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. I am also on the board at Fritz Hansen and Bjarke Ingels Group: BIG.

My latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was released in the spring of 2017 by Hachette Book Group. Sensemaking is out in 16 languages. My book The Moment of Clarity, co-written with Mikkel Rasmussen and published in the fall of 2014, has been published in 15+ languages. I am working on a new book called How to Pay Attention and a screenplay called H1B.


For speaking engagements please contact Hachette Speakers Bureau.



The Power of The Humanities in the Age of the Algorithm


Sensemaking is the new book with Hachette Book Group out on March 2017. Inspired by my work with companies like Ford, Chanel and Coca-Cola, Sensemaking is a stand against the algorithms as the only type of analysis and an argument that human intelligence, informed by the study of the humanities, remains essential to success. We might live in the age of algorithms. But what happens when number crunching fails to solve a company's problems?

The Moment of Clarity

Using the Human Sciences to Solve Your Toughest Business Problems

Businesses are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.