Early praise for Look
“In a world poisoned by distraction, Christian Madsbjerg has provided the antidote. Look will help you revitalize your powers of observation, cultivate an independent mind, and generate insights you never knew you had. Prepare to have your thinking sharpened and your perspective widened with every turn of the page.”
Daniel H. Pink, author of the New York Times-bestselling The Power of Regret and Drive
“If you have any hope of creating something, changing something or understanding anything about how humans behave in the world, you must read this book. You will never think about observing the world in the same way again.” —
Tony Fadell, New York Times-bestselling author of Build, iPod inventor, and Nest founder
“Not only is Christian Madsbjerg's Look an excellent read, it is also the most original manifesto for the power of human intelligence to come across my desk in many years. If you have any curiosity about what makes humans unique and necessary in the coming era of artificial intelligence, you must read this book.”
Mark Hyman, M.D., author of the New York Times-bestselling Young Forever
“This is a truly eye-opening and original book. I've never read anything like it. Christian Madsbjerg sees the world in a completely fresh way—and so can you.”
Tim Harford, author of the New York Times-bestselling The Undercover Economist and The Data Detective
Bio:
Christian Madsbjerg is an author, entrepreneur, and academic who focuses on the practical and commercial application of the Human Sciences. He is the co-founder of the global consulting firm Red Associates. At Red Associates, Madsbjerg served as an advisor to executive teams in some of the world's largest companies, addressing strategy questions through empirical, organized observations of the human world. He also held the Professor of Applied Humanities position at The New School in New York City, where he centered his teaching on 20th-century continental philosophy.
Madsbjerg is the author of several books, including "Look: How to Pay Attention in a Distracted World," "Sensemaking: The Power of the Humanities in the Age of the Algorithm," and "The Moment of Clarity" (co-authored with Mikkel Rasmussen), which have been translated into 15 languages.
Madsbjerg serves as the Chairman of the Board at the world-class architectural firm Bjarke Ingels Group, holds a non-executive director position at Fritz Hansen A/S, is an independent Director and Chair of the Nomination and Governance Committee at The Metals Company (Nasdaq: TMC), and is a member of the US board of Kvadrat A/S. He also serves as a director of the Revs Institute, a design museum and research institute.
Madsbjerg's work has garnered recognition and has been featured in publications such as The Wall Street Journal, The Financial Times, The Washington Post, Der Spiegel, The Atlantic, and The Economist, among many others.
Madsbjerg is working on a screenplay called H1B.
Books
Look
How to pay attention in a world of distraction
Look - How to Pay Attention in a Time of Distraction is a new book published with Riverhead in July 2023. Look, explores the key observational skills needed to show how we can recapture our ability to pay attention. Drawing from philosophy, science, the visual arts, and his own life, Madsbjerg offers practical insights and a range of tools for experiencing the world with greater richness and texture. The result is a dynamic approach to rethinking observation that helps all of us to see with more empathy, accuracy, and connection to others.
Sensemaking
The Power of The Humanities in the Age of the Algorithm
Sensemaking is published with Hachette Book Group out on March 2017. Inspired by my work with companies like Ford, Chanel and Coca-Cola, Sensemaking is a stand against the algorithms as the only type of analysis and an argument that human intelligence, informed by the study of the humanities, remains essential to success. We might live in the age of algorithms. But what happens when number crunching fails to solve a company's problems?
The Moment of Clarity
Using the Human Sciences to Solve Your Toughest Business Problems
Businesses are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
Writing
Fast Company: Thanks, Robots! Now These Four Non-Tech Job Skills Are In Demand
Financial News: Banks Are Missing The Human Touch
Dialogue: The Brand Is Dead. Long Live The Brand
City A.M.: Big Data will never replace Big Ideas: Why cultural intelligence matters
Silicon Valley Needs To Get Schooled
Foreign Affairs: What Science Can't Explain
Business Insider: The idea that AI can 'read' the emotions on your face is profoundly flawed
Foreign Affairs: Haters Gonna Hate – Does It Matter That Heidegger Was A Nazi?
Fortune: Should Google Know Your Deepest And Darkest Secrets?
Wired: Your Big Data Is Worthless If You Don't Bring It Into The Real World
The Wall Street Journal: The Power of ‘Thick’ Data
Harvard Business Review: An Anthropologist Walks Into A Bar
Venture Beat: No, Big Data Will Not Mirror The Human Brain – No Matter How Advanced Our Tech Gets
Interviews & Talks
Forbes: Growth Stories – Breaking Free From Old Assumptions; Alastair Dryburgh
Forbes: Big Data - Insights or Illusions? Alastair Dryburgh
Design Better (podcast): Exploring How Humans Experience The World
Cashflow Diary (podcast): Making Sense In The Age Of The Algorithm
Hidden Forces (podcast): Phenomenology, Design, and the Human Experience with Christian Madsbjerg
Fortune: The Extremely Expensive Lies Companies Tell Themselves ; Ryan Bradley
Smart People Podcast: Christian Madsbjerg And Mikkel B. Rasmussen
Data Informed (podcast): How The Social Sciences Can Help Data Scientists Understand Their Users
Talk At TEDx Lower East Side NYC (video): Christian Madsbjerg On Getting People Right
Press
Forbes: Sensemaking, Narrative-Building And Playing Your Part; Michael B. Arthur
Quartz: How Anthropology Can Heal the Anxiety of Our Broken Relationship With Money; Eshe Nelson
Harvard Business Review: Liberal Arts in the Data Age; JM Olejarz
FT Alphaville: When Tech Negatives Begin To Outweigh Tech Positives; Izabella Kaminska
Forbes: The Right Bedside Novel Could Do Wonders For Your Career; George Anders
Ford (press release): Ford Reimagining How To Create Future Vehicle User Experiences
The Intercept: Political Data is Everywhere – But What Does It All Mean? Farai Chideya
The Financial Times: The Drive To Make A Better Car; Gillian Tett
Bloomberg Businessweek: Heidegger's Marketing Secrets; Drake Bennett
The Economist: The Adidas Method
The Atlantic: Anthropology Inc.; Graeme Wood
Børsen: Master of Detail - A Portrait Of Christian Madsbjerg (Danish only)
Politiken: Denmark Is About To Lose Its Design Status (Danish only)